Vantage Learning Acquires Ziptales To Help Children Develop A Love Of Reading

June 11, 2020

Ziptales’ Library Of High-Quality Literacy Support Assets Strengthens Vantage
Learning’s Commitment To Improving Childhood Education

New Hope, PA | Date – Vantage Learning, the world’s leader in Artificial Intelligence-based
adaptive learning and writing instruction tools, announced today that it has acquired all of the
digital resources of Ziptales™ Ltd – an online literacy library designed for use in schools,
libraries, and homes. Ziptales has been a leader in the field of online literacy for more than 15
years. It is based on the latest research about how children develop and sustain a love of reading.
Vantage purchased the Ziptales assets in recognition of the tremendous demand for high-quality
literacy support in the early years. The alignment of the reading portion of literacy supported by
Ziptales – and the writing portion supported by Vantage – will create a unified and powerful set
of tools for students, teachers, parents, and librarians. This strategic move will allow Vantage to
expand writing service offerings to younger students, while Ziptales users will benefit from the
powerful AI-based writing instructional tools in MY Access!™ powered by the IntelliMetric™
“Bringing Ziptales into the Vantage Learning family of products is a natural next step in growing
our adaptive educational offerings in the literacy space,” said Paul Edelblut, Vice President at
Vantage. “Ziptales provides a robust set of nearly 500 children’s stories narrated with human
voices. This exposure to language and vocabulary will build a foundation that complements our
market-leading writing tools. We’re proud of the quality and student-focused design of the
Ziptales offering and look forward to growing the global footprint.”
Vantage Learning will provide marketing, sales, and distribution in the United States and
integrate much of the rich content with their AI writing tools. Ziptales will continue to support
their customers in their primary markets of Australia, New Zealand, and the United Kingdom
through Vantage’s partner company, New Data Solutions. (
“Ziptales has been a passion for us for nearly two decades, so getting this in the hands of a global
organization that can expand the footprint and enhance the offerings with their writing
technology is truly a dream come true for us,” said Ziptales visionary and Co-Founder and
Director Richard McRoberts. “We know Vantage shares our focus on supporting students,
teachers, and parents on the literacy journey, and we appreciate their relentless pursuit of
innovative ways to grow their value proposition for all their customers,” added Valerie
McRoberts, the Co-Founder and Director at Ziptales Ltd.

About Vantage Learning
Since 1998, Vantage Learning has provided accountability solutions for student achievement and
school improvement. Formed to meet the needs of the ever-evolving education industry, Vantage
Learning provides proven technologies and professional development resources to foster
meaningful interactions between students, parents, and teachers. Leveraging cutting-edge
technology such as Artificial Intelligence, Natural Language Understanding, and web-based
learning objects, Vantage Learning is recognized as the leader in online assessment, instructional
programs, and customizable data management systems.

About New Data Solutions
New Data Solutions is a pioneering exam technology company specializing in assessment,
learning, data collection, and survey solutions. From high quality exam services for assessment
and testing to general data collection services, New Data Solutions has significant experience in
customising solutions for projects in environments where data is difficult to capture.
For more information, contact Paul Edelblut, Vice President, by calling +1 267 756 1159
or emailing at
To purchase Ziptales for your school or library, contact Ziptales at +61 3 4303 2816 .

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